AMA gets inside look at DiD Agency, Wells Fargo Center marketing


A trip to the City of Brotherly Love with Chickie and Pete’s for lunch can be memorable day for anyone; but add in a private tour of the Wells Fargo Center and a presentation followed by an open panel discussion by the DiD Agency, it can be an unforgettable day.

At least it was for Bloomsburg University’s American Marketing Association.

“The experiences our club offers is unmatched, and the individuals you meet are even more amazing,” said Samantha Maloof, a senior business administration marketing major and president of BU’s AMA chapter. “This organization has provided me with tons of networking opportunities to meet professionals in the field.”

AMA’s trip to Philadelphia began with a complimentary breakfast from the DiD Agency, which does advertising and promotional campaigns for various health and wellness companies. Then, DiD gave a presentation on their company’s mission statement and finished with an open panel discussion with a couple of their employees.

After lunch, the club made its way to the Wells Fargo Center, which is the home to Philadelphia’s professional ice hockey and basketball teams, the Flyers and 76ers. It started with a Q&A session with members of the center’s marketing and sales team and then ended with an excusive tour of the arena.

“It was such an interesting experience to be able to see the arena and all its parts up close and personal, while getting a background of the day-to-day activities at the facilities,” Maloof said.

AMA went to Philadelphia last year and hopes to make this trip an annual experience for the club. Founded in 1937, the national AMA has over 30,000 members and over 250 collegiate chapters across the United States. At BU, the club’s goal is to increase students’ participation in business and marketing and to positively impact the university and community through professional and character development.