Business Administration

In this Finance concentration, you will investigate topics including the investment decision process, the role of financial markets, and economic mechanisms by which scarce resources are allocated.

Learn more about our B.S.B.A. Finance Concentration.

Information Technology and Analytics (ITA) prepares students to strategically evaluate and implement information technology resources of an organization. The program emphasizes the digital tools and knowledge to transform, innovate, and impact business strategy.

Learn more about our B.S.B.A. Information Technology and Analytics Concentration.

In the Management concentration, you will learn how to effectively and efficiently utilize physical, human, financial, and technological resources to achieve the goals of organizations. You will gain insight into resource management to meet the constantly changing demands of our global society.

Learn more about our B.S.B.A. Management Concentration.

In the Marketing concentration, you will learn how goods and services are channeled to the marketplace, how demand is stimulated, and how business identifies and meets the needs of the consumer.

Learn more about our B.S.B.A. Marketing Concentration.

Available at Bloomsburg in Face-to-Face, Online, and Hybrid formats. Available at Lock Haven and Mansfield in Online and Hybrid formats.

Degree Requirements Degree Works

Business

Baccalaureate degree students may wish to enhance their major program of study with knowledge of the basic principles of business. A Minor in Business will provide these students with a general overview of fundamental business concepts and terminology and an introduction to professional business skills. This knowledge may be applied to careers in industry, government or professional occupations, as well as to entrepreneurial endeavors.

Business Minor

Economics

Baccalaureate degree students may wish to enhance their major program of study with knowledge of basic and advanced courses in economics.

Economics Minor

Entrepreneurial Innovation

For students in a major other than business (or for community members) who are considering launching their own business, we offer an Entrepreneurial Innovation Minor.

Entrepreneurial Innovation Minor

Finance and Economics

Finance

Students completing the BSBA Finance program will be able to:

1. Achieve a firm understanding of financial concepts, models, theories in investments, corporate financial management, and capital markets.
2. Enhance the problem-solving and empirical application skills of financial analysis tools and techniques in Finance.
3. Discuss the global financial environment and the effect of global influences on the financial decision-making process.

Economics

The Economics curriculum offers a systematic study of the economic activities of firms, households, and government. The core of the curriculum enables students to master basic principles of economics, develop analytical skills, and interpret economic phenomena. 

The learning goals and outcomes for all tracks are as follows: 

1. Outline a variety of economic theories, describe their assumptions, and state their predictions.
2. Apply an economic model and collect, summarize, and explain data.
3. Assess an argument about a current economic, social, and political issue. Formulate and test a hypothesis and interpret the results.
4. Discuss original interpretations of an economic analysis, and support an argument based on relevant literature.

Management

Students who complete the program will be able to:

1. Apply the fundamental concepts for the people-oriented and analytical/technical aspects of managing an organization in a domestic or international setting.
2. Evaluate how management plans integrate with a successful business strategy.
3. Analyze how management creates organizational structures.
4. Evaluate the leadership imperatives faced by managers in global environments.
5. Determine how control mechanisms are deployed by managers to drive and assess business performance.
6. Compete for in-demand management careers in global business environments.

Marketing

Students will be able to:

1. Demonstrate knowledge of the principles of marketing.
2. Explain the process of researching and identifying customer needs, understanding the customer buying behavior and process.
3. Explain the key functions of the sales management process including the recruitment, selection, training, motivation, evaluation and compensation of the sales force.
4. Apply quantitative marketing techniques.
5. Identify the elements of international marketing.
6. Ability to solve and communicate solutions to applied marketing problems.

Entrepreneurship

Students who complete the program will be able to:

1. Evaluate business opportunities using applied design, creativity and innovation.
2. Propose ideas to manage innovation and entrepreneurship within your own business or in any industry.
3. Implement innovation and entrepreneurial techniques using best practices.
4. Apply entrepreneurial planning and communication styles in various environments.
5. Compete for in-demand supply chain careers in global business environments.

Business Minors

Business

The student outcomes include:  

1. Analyze various business functions and apply business strategies.
2. Describe how different areas of business are all interrelated.  
3. Decipher important information for business purposes.  
4. Explain different business terminology and procedures from a variety of courses.

Economics

The Economics curriculum offers a systematic study of the economic activities of firms, households, and government. The core of the curriculum enables students to master basic principles of economics, develop analytical skills, and interpret economic phenomena. The learning goals and outcomes for all tracks are as follows: 

1. Outline a variety of economic theories, describe their assumptions, and state their predictions.
2. Apply an economic model and collect, summarize, and explain data.
3. Assess an argument about a current economic, social, and political issue. Formulate and test a hypothesis and interpret the results.
4. Discuss original interpretations of an economic analysis, and support an argument based on relevant literature.

Entrepreneurship

Students who complete the program will be able to:

1. Evaluate business opportunities using applied design, creativity and innovation.
2. Propose ideas to manage innovation and entrepreneurship within your own business or in any industry.
3. Implement innovation and entrepreneurial techniques using best practices.
4. Apply entrepreneurial planning and communication styles in various environments.
5. Compete for in-demand supply chain careers in global business environments.