Business Administration

In this Finance concentration, you will investigate topics including the investment decision process, the role of financial markets, and economic mechanisms by which scarce resources are allocated.

Learn more about our BSBA Finance Concentration.

Information Technology and Analytics (ITA) prepares students to strategically evaluate and implement information technology resources of an organization. The program emphasizes the digital tools and knowledge to transform, innovate, and impact business strategy.

Learn more about our BSBA Information Technology and Analytics Concentration.

In the Management concentration, you will learn how to effectively and efficiently utilize physical, human, financial, and technological resources to achieve the goals of organizations. You will gain insight into resource management to meet the constantly changing demands of our global society.

Learn more about our BSBA Management Concentration.

In the Marketing concentration, you will learn how goods and services are channeled to the marketplace, how demand is stimulated, and how business identifies and meets the needs of the consumer.

Learn more about our BSBA Marketing Concentration.

Available at Bloomsburg in Face-to-Face and Hybrid formats, and at Lock Haven and Mansfield in Hybrid format.

Degree Requirements

Note: Degree requirements effective for enrolled students beginning Fall 2023. All enrolled students, including matriculating students prior to Fall 2023, can review their degree program requirements and track progress to degree completion with our degree audit and advisement tool, Degree Works.

The curriculum of the Associate Degree in Business Administration (ASBA) program, offered by Bloomsburg, Lock Haven and Mansfield via an online instruction method, is designed to prepare students for entry-level positions in business or to serve as a foundation for further study in a bachelor's degree program. Through a combination of theoretical knowledge and practical applications, students develop basic business acumen and professional skills needed in today's business environment.

Degree Requirements

Note: Degree requirements effective for enrolled students beginning Fall 2023. All enrolled students, including matriculating students prior to Fall 2023, can review their degree program requirements and track progress to degree completion with our degree audit and advisement tool, Degree Works.

Business

Baccalaureate degree students may wish to enhance their major program of study with knowledge of the basic principles of business. A minor in Business will provide these students with a general overview of fundamental business concepts and terminology and an introduction to professional business skills. This knowledge may be applied to careers in industry, government or professional occupations, as well as to entrepreneurial endeavors.

Economics

Baccalaureate degree students may wish to enhance their major program of study with knowledge of basic and advanced courses in economics through our Economics minor.

Entrepreneurial Innovation

For students in a major other than business (or for community members) who are considering launching their own business, we offer an Entrepreneurial Innovation minor.

Business Administration BSBA Core

Students completing the BSBA core will be able to:

1. Demonstrate knowledge of basic concepts in core functions of business.
2. Demonstrate critical thinking and integrated problem solving in a global market.
3. Write an original business report with appropriate content and structure.
4. Communicate effectively in interpersonal (non-written) settings.
5. Respond appropriately to ethical dilemmas in business using ethical schools of thought.
6. Demonstrate professional deportment and conduct by appropriate conduct in business and business/social settings.

Finance

Students completing the BSBA Finance concentration will be able to:

1. Achieve a firm understanding of financial concepts, models, theories in investments, corporate financial management, and capital markets.
2. Enhance the problem-solving and empirical application skills of financial analysis tools and techniques in Finance.
3. Discuss the global financial environment and the effect of global influences on the financial decision-making process.

Information Technology and Analytics

Upon graduation, students will be able to:

1. Examine the procedural design and development of business applications.
2. Appraise IT and analytics trends, tools, and challenges.
3. Apply emerging technologies and methods to manage and exploit the value of structures and unstructured data.
4. Analyze strategic innovation in the interface between websites and databases.
5. Examine analytics techniques to transform data into insights.
6. Demonstrate project management techniques and applications for information systems, healthcare, finance and business projects.
7. Evaluate emerging technologies and methods for a comprehensive cybersecurity management plan.

Management

Students who complete the program will be able to:

1. Apply the fundamental concepts for the people-oriented and analytical/technical aspects of managing an organization in a domestic or international setting.
2. Evaluate how management plans integrate with a successful business strategy.
3. Analyze how management creates organizational structures.
4. Evaluate the leadership imperatives faced by managers in global environments.
5. Determine how control mechanisms are deployed by managers to drive and assess business performance.
6. Compete for in-demand management careers in global business environments.

Marketing

Students who complete the program will be able to:

1. Demonstrate knowledge of the principles of marketing.
2. Explain the process of researching and identifying customer needs, understanding the customer buying behavior and process.
3. Explain the key functions of the sales management process including the recruitment, selection, training, motivation, evaluation and compensation of the sales force.
4. Apply quantitative marketing techniques.
5. Identify the elements of international marketing.
6. Ability to solve and communicate solutions to applied marketing problems.

Personal Financial Planning

Students who complete the program will be able to:

1. Achieve a firm understanding of basic components of personal financial planning - personal investment, retirement planning, risk management and insurance, estate planning, personal taxation etc.
2. Enhance the skills to develop customized financial plans tailored to personalized needs to help achieve financial independence and security.
3. Gain the knowledge and skills needed to acquire relevant certification(s) and pursue careers in personal financial planning - personal taxation, risk management and insurance, personal investment, retirement planning, and estate planning.

Associate of Science in Business Administration

Students completing the Associate Degree in Business Administration (ASBA) program will be able to:

1. Demonstrate an understanding of fundamental business concepts, principles, and practices in management, marketing, and basic accounting.
2. Apply basic analytical and problem-solving skills to common business situations and decisions.
3. Understand the role of business in a global context and recognize how economic and market conditions influence business operations.

The accelerated MBA allows students from any major to use MBA classes towards upper-level undergraduate coursework. Students participating in the MBA Accelerated Program should meet the following qualifications:

• Senior Status
• Any Major
• 3.0 GPA or Above
• Complete the MBA Graduate Admissions Application
• If accepted, students will be enrolled as provisional admission.

Provisional admission: Students participating in the Accelerated MBA Program will need to maintain the following while participating in the program:

• Maintain a cumulative GPA of 3.0 or higher
• Graduate with an undergraduate cumulative GPA of 3.0 or higher
• Achieve a B+ or higher in MBA courses taken

Coursework Details:

• Business Students: MBA graduate courses may be used in exchange for undergraduate courses within the Zeigler College of Business. Up to 4 MBA graduate courses can be applied to undergraduate courses with the approval of the advisor, department chair, program coordinator, and dean. These courses can be existing undergraduate business courses or electives. This assessment will be through a collaborative case-by-case process.
• Non-Business Students: With the permission of their advisor, department chair, MBA program coordinator, and business dean, majors outside of the Zeigler College of Business may enroll in up to 4 MBA graduate courses. These courses may be applied at the discretion of their program and college, for example, undergraduate electives.
• Performance: Students enrolling in the Accelerated MBA Program must meet the MBA program's expectations and complete the required courses that lead to the award of an MBA degree. If a student's cumulative GPA drops below 3.0 or a letter grade below B+ is received, an assessment will be conducted between the MBA Coordinator and advisor, potentially leading to the removal from the program.
• Students have an opportunity to take a second concentration and would require 9-credits for the chosen concentration.

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