Marketing
Let's face it, everyone thinks they're a marketer, but true marketing professionals have studied the process by which organizations satisfy consumer wants and needs in today's society. Learn about product planning, distribution, pricing, and promotion, and how to conduct critical analysis based on market research and consumer behavior.
- Degrees & Offerings
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- Concentration
- Location
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- Bloomsburg
- Lock Haven
- Mansfield
- Department
- College
- Program Contact
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Chair, Department of Business, Innovation & Technology
You'll be in demand for sure.
The marketing concentration provides written and verbal communication skills through class discussion, presentations, case analysis and research projects that develop critical thinking skills. Internships are offered year-round in a variety of business settings; practical experience opportunities are highly recommended. A dedicated core of faculty support you through your applied, ongoing research efforts that provides up-to-date course coverage.
Program Overview
- AACSB Accredited: The Professional Sales program is accredited by AACSB International, the hallmark of business education worldwide. The accreditation means we offer high-quality programs that meet the most rigorous standards. Many top, global corporations only recruit from AACSB-accredited schools. Those graduates are offered better, more competitive salaries.
- Zeigler Institute for Professional Development (ZIPD): Sponsors executive panels, seminars, and a business conference to help students develop professional skills and network with alumni.
- Applied Curriculum: Coursework driven by course-embedded projects, industry-leading software, simulations, and cases.
- Accelerated MBA: Start your MBA your senior year through the Accelerated MBA program, which allows students from any major to use MBA classes towards upper-level undergraduate coursework. Students can choose from one of 7 concentrations: Accounting, Analytics, Healthcare Management, Leadership and Human Resources, Marketing, Strategic Global Decisions, and a Build-Your-Own option!
Courses and Curriculum
Degree Requirements Degree Works
Note: Degree requirements effective for enrolled students beginning Fall 2023. All enrolled students, including matriculating students prior to Fall 2023, can review their degree program requirements and track progress to degree completion with our degree audit and advisement tool, Degree Works.
Upon graduation, students will be able to:
- Demonstrate knowledge of the principles of marketing.
- Explain the process of researching and identifying customer needs, understanding the customer buying behavior and process.
- Explain the key functions of the sales management process including the recruitment, selection, training, motivation, evaluation and compensation of the sales force.
- Apply quantitative marketing techniques.
- Identify the elements of international marketing.
- Ability to solve and communicate solutions to applied marketing problems.
The accelerated MBA allows students from any major to use MBA classes towards upper-level undergraduate coursework. Students participating in the MBA Accelerated Program should meet the following qualifications:
- Senior Status
- Any Major
- 3.0 GPA or Above
- Complete the MBA Graduate Admissions Application
- If accepted, students will be enrolled as provisional admission.
Provisional admission: Students participating in the Accelerated MBA Program will need to maintain the following while participating in the program:
- Maintain a cumulative GPA of 3.0 or higher
- Graduate with an undergraduate cumulative GPA of 3.0 or higher
- Achieve a B+ or higher in MBA courses taken
Coursework Details:
- Business Students: MBA graduate courses may be used in exchange for undergraduate courses within the Zeigler College of Business. Up to 4 MBA graduate courses can be applied to undergraduate courses with the approval of the advisor, department chair, program coordinator, and dean. These courses can be existing undergraduate business courses or electives. This assessment will be through a collaborative case-by-case process.
- Non-Business Students: With the permission of their advisor, department chair, MBA program coordinator, and business dean, majors outside of the Zeigler College of Business may enroll in up to 4 MBA graduate courses. These courses may be applied at the discretion of their program and college, for example, undergraduate electives.
- Performance: Students enrolling in the Accelerated MBA Program must meet the MBA program's expectations and complete the required courses that lead to the award of an MBA degree. If a student's cumulative GPA drops below 3.0 or a letter grade below B+ is received, an assessment will be conducted between the MBA Coordinator and advisor, potentially leading to the removal from the program.
- Students have an opportunity to take a second concentration and would require 9-credits for the chosen concentration.
Master the Art of Marketing
Clubs and Organizations
The American Marketing Association is the leading business club offering a multitude of real-life opportunities in the world of marketing. No other club does what we do. We make sure that after leaving CU, you are ready for the next step in marketing by making sure you have developed professionally, that you have experienced what its like to work in marketing and that you are ready to apply everything you learned in the classroom on real life situations with real businesses.
ONWARD AND UPWARD
Careers
Career options include:
Potential Job Opportunities
- Advertising Director
- Brand Manager
- Content Manager
- Digital Marketing Manager
- Event Planner
- Market Research Analyst
- Marketing Manager
- Public Relations Specialist
- Sales Director
- Social Media Manager
Zeigler Institute for Professional Development
ZIPD is a comprehensive educational experience designed to build the personal and professional capacities necessary for career success. Business students gain a competitive edge in the job market or acceptance in graduate and professional school through topical knowledge, demonstrated professional skills, and networking experiences.
Sekisui Professional Experience Lab
Our professional sales and marketing program partnered with Alumni and Professional Engagement to create the Sekisui Professional Experience Lab in the Greenly Center. Designed as a state-of-the-art facility to help you hone your skills, the sales lab features a role-play office with audio/visual recording capabilities and sophisticated control center and an observation facility.
Marketing Contacts
Monica Favia
- Chair, Department of Business, Innovation & Technology
- Bloomsburg
Thomas Tanner
- Associate Professor of Marketing and Professional Sales
- Bloomsburg
Applying to This Program
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Application Process
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