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Marketing (Minor)

As marketing is crucial in the corporate value chain and prosperity, the Marketing Minor provides a broad exposure to marketing theory and technique so that students can apply marketing principles and practices successfully to their major discipline.

Degrees & Offerings
  • Minor
  • Bloomsburg
  • Lock Haven
  • Mansfield
Program Contact
Professor of Marketing and Professional Sales
Illustration of Mountain

Students interested in the Marketing Minor should consult their advisor for information on course requirements. More information will be added to this page when available.

Courses and Curriculum

  1. Demonstrate knowledge of the principles of marketing.
  2. Explain the process of researching and identifying customer needs, understanding the customer buying behavior and process.
  3. Apply quantitative marketing techniques.
  4. Solve and communicate solutions to applied marketing problems.

Applying to This Program


  • Application Process

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