Harnessing Artificial Intelligence in Instructional Design: A Look at Commonwealth University's Approach

Artificial Intelligence (AI) is fundamentally transforming the field of instructional design and technology. From accelerating content creation and generating custom graphics to deploying AI avatars as virtual instructors, the possibilities are expanding rapidly. Commonwealth University (CU), which was formed through the integration of Bloomsburg, Lock Haven, and Mansfield universities, is at the forefront of adapting to this technological revolution, designing curricula that prepare the next generation of learning professionals to navigate and leverage AI effectively. 

Embedding AI at the Core 

Rather than treating AI as an emerging or peripheral topic, CU’s Instructional Design and Technology program has embedded it directly into the curriculum. Recognizing that virtually every instructional design tool now integrates AI capabilities, the program takes a dual approach: weaving AI literacy throughout existing courses while developing specialized offerings that address AI's unique applications and implications, recognizing that AI even changes how we approach the design of the instruction. In short, AI is no longer optional knowledge for instructional designers; it’s essential. 

Beyond Static Content 

AI allows instructional designers to move beyond traditional limitations of static slideshows and generic, one-size-fits-all content and uninspiring eLearning. Today’s AI applications enable enhanced storytelling techniques, provide real-time tutoring and feedback, and facilitate the creation of immersive, action-first learning experiences that adapt to individual learner needs. 
These capabilities represent a fundamental shift in what’s possible in learning design, moving from passive content delivery to dynamic, responsive educational environments. 

AI as Partner, Not Replacement 

Central to the department’s philosophy is a crucial distinction: AI is a powerful partner in instructional design, not a replacement for sound pedagogical practice. We consistently emphasize that effective AI integration requires maintaining focus on core principles which are learner engagement, performance improvement, instructional integrity, and measurable learning outcomes. 

Students engage with cutting-edge AI-driven design tools, but always within a framework that prioritizes the following: 

• Ethical considerations in AI deployment
• Learner data privacy and security
• Alignment with clear instructional goals
• Equity and accessibility for all learners 

The program frames AI not as a shortcut to expedite work, but as a sophisticated tool requiring discernment, responsibility, and critical thinking. Students learn to evaluate AI's effectiveness critically, questioning whether each application genuinely serves learners and enhances outcomes. 

Preparing Critical Thinkers 

Graduates emerge from CU’s program with competencies in the area of technical proficiency to leverage AI tools as well as critical thinking skills necessary to conduct needs analysis, design instruction, and create the right evaluation plan.  Students learn to ask essential questions that will define the future of instructional design such as: 

• Does this AI tool genuinely improve learning performance?
• Does it serve the learner's best interests?
• Is it ethical, secure, and equitable?
• What are the unintended consequences of this implementation?  

These conversations are happening in CU's classrooms today, preparing instructional designers who won't simply adopt AI because it's available, but who will deploy it strategically, ethically, and effectively. 

Looking Forward 

As AI continues to evolve, our approach in CU’s Instructional Design and Technology program offers a model for educational programs navigating this transformation: embrace the technology fully, but never lose sight of the human element at the center of all learning design. The goal isn't to create AI specialists, but to develop thoughtful instructional designers who can harness AI's power while working to ensure learner success and ethical use of these new tools. 
The future of instructional design will be shaped by professionals who understand both AI’s possibilities and its limitations.