AI Image Guidance

This guidance outlines how and when members of the Commonwealth University community may appropriately use images and artwork generated by artificial intelligence (AI) on the website and other official university platforms. Because AI technology is rapidly evolving, this webpage will be reviewed and updated regularly to reflect best practices and emerging trends.

Overview

While AI-generated images can serve a creative or illustrative purpose in limited, clearly labeled contexts, they should never replace real representation. We strongly encourage all content creators to prioritize the use of genuine, authentic, high-quality photos that showcase our real people and places.

Definition

An AI-generated image is visual content where the primary composition and appearance or key visual elements are determined by Artificial Intelligence software rather than human manual effort. This content is typically created by an AI program based on a user's text prompt, reference images, or data input, making it distinct from traditional photography or drawing. It may also include images that incorporate AI-generated components alongside traditional photography or illustration.

AI image application

If it’s abstract content

Example: Illustrating abstract research concepts (Something like quantum physics).
Why it's OK: AI images can visually represent ideas that don't exist in the real world.

When the disclosure is clear

Example: Including a caption to declare: Image generated with AI.
Why it's OK: Transparency can help to maintain credibility.

When having a real image isn’t possible or is impractical

Example: Visualizing ancient history or possible future scenarios.
Why it's OK: AI offers creative flexibility without misrepresenting reality.

Artistic projects where AI is a predetermined or prequalified focus

Example: Digital arts programs showcasing AI-generated art created by students or faculty.
Why it's OK: Highlights creativity and innovation in an appropriate academic context.

Used as a supplement, not a substitute for a primary focus like a hero graphic

Example: Background visuals behind real student or faculty testimonials.
Why it's OK: It can enhance storytelling without replacing real people or events.

If the image contains or recreates an official university logo or mark

Example: An AI-generated version of a campus spirit mark (Ex. Bloomsburg's "B dog U" logo) on a submitted T-shirt design or webpage submission.
Why it's not OK: AI tools can distort, alter, or inaccurately reproduce official trademarks, creating compliance and branding issues. These assets are official symbols of the institution and must remain consistent, accurate, and protected. University logos and marks must always come directly from approved brand assets, not recreated or modified by AI under any circumstances.

Depicting real people, events, or campus life

Example: Using AI-generated students to represent your student body on admissions pages.
Why it's not OK: It can be deceptive and damages institutional trust.

Without clear disclosure

Example: Publishing AI images without noting they are not real photographs.
Why It's not OK: Lack of transparency can be perceived as manipulation or misinformation.

In sensitive or scientific contexts

Example: Medical or scientific research illustrations without proper disclaimers.
Why it's not OK: Could lead to misinterpretation or the spread of inaccurate information.

When it replaces authentic representation

Example: Using AI art instead of featuring work by actual students or faculty.
Why it's not OK: It may undercut actual contributions and authenticity.

Depicting Diversity or Identity

Example: AI-generated images of diverse student groups for DEI pages.
Why it's not OK: Misrepresents actual community demographics and can be exploitative.

Summary of Best Practices - AI Imagery

Always disclose that the image is AI-generated.
Use alt-text and image descriptions that clarify the image is not real.
Prioritize authenticity: Use real photos of students, faculty, staff, and facilities whenever possible.
Follow applicable state and federal laws along with institutional policies.
Respect copyright and ethical boundaries when using AI tools trained on artist or photographer work.