Number of positions available
1
Semester(s)
Fall 2023, Spring 2024
Responsibilities
The Marketing and Communications graduate assistant works with the Office of Marketing and Communications (MarComm) staff on implementation of strategic marketing initiatives to elevate Commonwealth University’s reputation, manage the brand, leverage the legacy brands of Bloomsburg, Lock Haven, and Mansfield, and support strategic enrollment and student success initiatives to recruit and retain students. The MarComm graduate assistant will function as a member of the MarComm team and will serve as an ambassador of Commonwealth University and each of our locations. The MarComm GA will assist staff with message/content/graphic design and development for use on web, social media, advertisements, and other marketing collateral; Work collaboratively with Undergraduate and Graduate Admissions (including student tour guides) and MarComm staff on content for strategic tactics to increase enrollment such as print pieces, emails, social media posts, web content, etc.; Assist with conducting market research including surveys and focus groups with target audience(s); Creation and regular analysis of analytics dashboard(s) for website and social media engagement; Work with multiple campus partners to develop/edit website (content, events, news, profiles, photos, videos, storytelling, etc.) as part of ongoing management/maintenance of the university’s main domain and legacy subdomains; Support regular refreshes of paid digital marketing creative including search ads, social ads, and digital display ads to recruit undergraduate and graduate students.
Requirements
- Bachelor’s Degree in Marketing, Business, Advertising, Mass Communications/Media and Journalism, Communication Studies, English, Art Studio, Visual Arts, or related area.
- Accepted into a graduate program at Commonwealth University with preference given to those enrolled in Business Administration, Information Technology, Instructional Design and Technology, Educational Leadership – College Student Affairs programs
- Excellent written, oral, and interpersonal communication skills; superior attention to detail
- Demonstrated ability to manage/prioritize multiple deadlines in a fast-paced work environment
- Ability to work both independently and collaboratively as part of a team
- Committed to acting in a professional manner as an ambassador of Commonwealth University
- Videography/photography experience a plus, including knowledge of editing software
- Preferred proficiency in or ability to learn the Adobe Creative Suite, Google Analytics, Google Data Studio and web content editing
Supervisor Contact Info
Nikki Keller
nkeller@commonwealthu.edu
570-389-3636